13.5 new social media user adds every second in the world. Facebook is still the world’s most-used social media platform, with 2.91 billion users. People use almost 24hours on Youtube for a month. DIGITAL-GLOBAL-OVERVIEW-REPORT
Big stories in this year’s report include:
- Double-digit growth in social media users
- Big gains for YouTube, Instagram, and TikTok
Global mobile users
More than two-thirds of the world’s population now uses a mobile phone, reaching 5.31 billion by the start of 2022. The global total has grown by 1.8 percent over the past year. 95 million new mobile users were added in a year.
Global internet users
Global internet users have climbed to 4.95 billion at the start of 2022. Internet penetration now stands at 62.5 percent of the world’s total population. Data show that internet users have grown by 192 million (+4.0 percent) over the past year.
Global social media users
There are 4.62 billion social media users around the world in January 2022. This figure is equal to 58.4 percent of the world’s total population.
Global social media users have grown by more than 10 percent over the past 12 months. 424 million new users starting their social media journey in 2021.
Internet user growth
Internet users have more than doubled over the past 10 years. The number up from 2.18 billion to 4.95 billion during lat10 years.
The latest data suggest that internet users grew by 192 million over the past 12 months. Which results in annual growth of just 4.0 percent in 2021.
Social media
Growth in Users
Social media users have seen even faster growth than internet users over the past decade. Today’s total of 4.62 billion social media users is 3.1 times higher than the 1.48 billion figure in 2012. It means that social media users have grown at a CAGR of 12 percent over the past decade.
One million new users per day
424 million users started their social media journey over the past year. One million new users per day, or roughly 13½ new users every single second.
Social media time
At an average of 2 hours and 27 minutes per day, social media accounts for the largest single share of our connected media time, at 35 percent of the total.
The time we spend using social media has grown again over the past year by 2 minutes per day.
Social media time by platform
YouTube accounts for the greatest total time spent using social media apps on Android phones, and it also clocks the highest average time per user.
YouTube user now spends almost a full day – 23.7 hours – per month using YouTube’s mobile app.
Time spent on social media (Hours/Month)
| Youtube | 23.7 |
| 19.6 | |
| 18.6 | |
| 11.2 | |
| Tiktok | 19.6 |
| Facebook Messenger | 3.0 |
| 5.1 | |
| Telegram | 3.0 |
| Line | 11.6 |
| Snapchat | 3.0 |
Facebook comes second in terms of total, cumulative time spent using social media apps, with Android users averaging 19.6 hours each month.
WhatsApp comes third in terms of total time spent. In Whatapp users spend an average of 18.6 hours per month using the messenger app on Android phones.
Instagram ranks fourth. Users spend considerably less time just 11.2 hours per month.
